Coca-Cola Launches Nutrition Drink Vitingo Priced at Rs 5

Coca-Cola India Pvt. Ltd. Introduced the Minute Maid Vitingo nutrition drink at just Rs 5. Vitingo is a water soluble powder. With this product, Coca-Cola revives its popular price point that it sopped 14 years ago.

The company aims to reach more people and get more customers. Vitingo will have to compete with Glucon-D by the Kraft Heinz Co. and Dabur India’s Glucose-D, among others.

A fruit juice Aquarius Glucocharge costs Rs 10 for a 200 ml serving while Minute Maid Vitingo sachet will cost you Rs 5 for an 18 gm sachet.

Coca-Cola’s new products will be available at medical store soon. The company said that it plans to make Aquarius Glucocharge a mass brand in the next eight months.

Coca-Cola launched Nutrition drink Vitingo at Rs 5
Coca-Cola launched Nutrition drink Vitingo at Rs 5

As per Company, Vitingo has been made to meet the issues of micronutrient deficiency and malnutrition in India.

Meanwhile, the Company doesn’t plan any other products in the Rs 5 price range. Coca-Cola is also looking to re-enter the dairy segment by the end of the year.

The Company who makes Thums up, Coca Cola, Minute Maid Juice and Kinley water may have a separate distribution model for the new product line.

As per Company’s estimate, at Rs10, Aquarius alone is expected to get 5-7% more consumers to Coca-Cola’s reach in the foreseeable future.



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