World’s leading instant messaging app WhatsApp officially announced the WhatsApp Business App. It is free to download on Android Play Store for business users.
WhatsApp Business App was available in beta for almost a month. In few days or weeks, WhatsApp Business app will be available in India and other countries as it is currently available in Indonesia, Italy, Mexico, Britain and US.
This new business app will make it easy for companies to reach their customers and to chat them on business matters.
In 2017, WhatsApp had announced its work on business specific app. Recently they started verifying business accounts.
In an official statement, Whatsapp said:
“People all around the world use WhatsApp to connect with small businesses they care about — from online clothing companies in India to auto parts stores in Brazil. But WhatsApp was built for people and we want to improve the business experience. For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.”
WhatsApp Business App has introduced the following features:
Which will help customers with useful information such as a business description, email, store addresses, and website and more.
Will save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
Will help businesses review simple metrics like the number of messages read to see what’s working.
This will help users know that they’re talking to a business which will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s confirmed that the account phone number matches the business phone number.
Just like WhatsApp messenger, WhatsApp Web will have similar functionalities which will allow users to send and receive messages with WhatsApp Business on their desktop.
Will anything change for the users of WhatsApp? –
No. WhatsApp states that people can continue using WhatsApp as usual. Further, there’s no need to download anything new.
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