Google AdSense now allows 300×250 ads above the fold on mobile. The change will increase view ability rates for the popular ad size. It’s a great news for publishers, right?
Google AdSense updated its policy on Tuesday, that AdSense publishers can now include 300×250 ad units above the fold on their mobile websites.
The company says that it will now allow its 300×250 medium rectangle ads to be implemented above the fold on the mobile web, without resulting in AdSense violations.
Google Adsense Communication person explains that, “After careful review, we’ve determined that when 300×250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues.”
Publishers that feature the ad unit above the fold on mobile are warned to still have site content clearly show in view to avoid accidental ad clicks.
Google’s own research shows that a 300×250 ad unit placed just below the fold has a viewability rate of roughly 50 percent.
Overall, this ad size had the lowest viewability rate (41 percent) of any standard ad size Google measured.
Allowing this popular ad unit to appear above the fold on mobile obviously has the effect of increasing viewability rates — to around roughly 70 percent per the study. That means higher RPM potential for publishers, and Google itself.
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