Indian Cricketer Yuvraj Singh launched his fashion line ‘YWC’ on Saturday, 3rd September 2016 in Mumbai. At YuVi’s noble cause clothing line launch event, many bollywood and Cricket stars were present.
Yuvi launched his fashion line named YouWeCan Fashion (YWC) for a charity reason. Cricketers Virender Sehwag, Ishant Sharma, Rohit Sharma, Mohammad Kaif, Zaheer Khan, PR Sreejesh, Sushil Kumar, Chris Gayle and Dwayne Bravo walked on the ramp with Yuvraj Singh.
Bollywood superstars Amitabh Bachchan, Deepika Padukone, Kajol and Farah Khan also made their attendance felt at the event organized in Mumbai.
Yuvi’s new clothing brand YWC includes casual as well as a premium high range fashion line, called the Gold collection. Celebrity designers Shantanu and Nikhil have work together with Yuvraj Singh to create the debut collection.
Apart from Myntra, Yuvi’s clothing brand YWC collection would also be available on over 20 other e-commerce websites.
YouWeCan Fashion has come up after a lot of research and groundwork. Shantanu and Nikhil, Yuvraj’s friends are the designing partners for WYC Fashion. Yuvraj Singh’s new collection “YWC Fashion” has got immense support from his fellow cricketers and also Bollywood Super Stars.
Yuvi said that, “one of the main motive of going ahead with the fashion line was to gather funds for his NGO, YouWeCan, which was started in the year 2012. He also said that the intention was to streamline the profits and now one can donate to the NGO by buying an apparel.”
The fabric used for Yuvu’s new fashion collection is Pima Cotton, which is one of the best in the world, as well as organic cotton, which breathes easy. The techniques used to create the garments are eco-friendly also.