Gionee assembles its smartphones in India through third-party players like Foxconn and Dixon and expects the plant to be active in about 2 years.
India CEO and MD Arvind Vohra said that, “Many other brands are running after online model of auctions, but we are not. The online model is short-lived and to sell devices offline, you need to build your brand well.”
Vohra also said that Gionee does not consider lead smartphones like OnePlus 3 and Xiaomi Mi 5 competition simply because they can only be believed online. And Samsung is our direct competitor in India.
About 60% of Gionee India’s devices traded in the country are manufactured locally at facilities run by Foxconn (Tamil Nadu) and Dixon (Noida). According to research, smartphone deliveries in India increased 17.1% sequentially to 27.5 million units in April-June quarter with Chinese sellers such as Lenovo, Xioami, Gionee and Vivo driving the growth.
The deliveries have recharged after two successive quarters of decline. Samsung run with 25.1% market share followed by Micromax (12.9 percent), Lenovo (7.7 percent), Intex (7.1 percent) and Reliance Jio (6.8 percent).
Arvind Vohra said that Gionee plans to set its own manufacturing unit in India. He also said that we are in the process of confirming land for our factory in India. And we think the plant to be ready in about two years.
Gionee also plans to launch four new smartphones that are priced between Rs 9,999 and Rs 24,999, by mid-October as part of its efforts to increase its market share in India to 7-10% by next March from the current 5% share.
Today, 23rd August, 2016 the Chinese smartphone maker company launch its S6s which is priced at Rs 17,999.
Features of Gionee S6s:
Processor: 1.3GHz octacore
Internal Storage: 32GB
Screen: 5.5 Inch
Camera: 13 megapixel