Freedom 251 priced at just Rs 251 which is approximately $4 will be delivered to customers by June 30, maintains the company and its owners, even still no one has actually seen the phone and many have dismissed Ringing Bells as a Ponzi scheme.
CEO Mohit Goel tells that freedom 251 smartphone is ready to ship from 30 June, and the 2 lakh units will be shipped by 4-5 July 2016. Talking about the LED TV, Mohit Goel added that he expects 1 lakh units by 30 June, and will enthusiasm on sale by the first week, without any delay. he is done with this first phase of delivery (of 2 lakh phones), he will open registration again for those who wish to buy the phone.
Here’s a look at what has happened so far in the Ringing Bells Freedom 251 saga.
The company had planned in mid-February to deliver 25 lakh phones before June 30. It appealed to have received over seven crore registrations before its payment gateway crashed within three days.
CEO of Ringing bells Mohit Goel tells, “We learned from our mistakes and decided to go silent till we come out with the product. Now we have a 4-inch, dual-SIM phone ready for delivery. I feel justified”
Ringing Bells is not just fighting itself as a smartphone maker, but also desires to launch the world’s cheapest 32-inch high-definition LED television — also called “Freedom”.
“These will be the cheapest television sets in India and will be available for less than Rs 10,000. Within two days, the delivery would be made and we will sell them online”, Mohit Goel said.
“We will start shipment of Freedom251 from June 28 to customers who paid for it earlier on COD (cash-on-delivery) basis,” Goel said.
Goel said that the delay was due to the freedom 251 battery, and its ‘Made in India’ smartphone is now ready. So, one of main questions is out of the 7.5 crore registered users, who will receive the device. The first 2 lakh registrations? Well, Goel has different plans. He wants to ensure the device reaches across India, and has planned state-wise lucky draws for the device. “We got the highest number of registrations from UP and so we will have a draw, about 2.5 crore, and so after a lucky draw about 10,000 users from the state will get the device,” goel said. Likewise, he has strategic lucky draws for other states. The devices will be shipped between the said dates, and on a cash on delivery basis. “Users will pay us only once the device reaches us,” he said.
The Freedom 251 is priced around Rs 250, which means it could get them a cut of projected Rs 500 on the Rs 2,500 bill of materials. Yet, selling Rs 2,500 device at Rs 251 would still incur losses in crores.
This was the experimental phase, and Mohit Goel is still undecided about the next phase of deliveries. “The next phase will start if we see some positive signs and support from the government,” goel added. On questioning, what support he expect. Goel said they have been looking for a land for the factory and plants. He also suggested a subsidy or some form of support could help them achieve the 60 crore units figure that we plan for the nation.
The company plans to use a software for the draw, as many people have registered for multiple phones. The software will safeguard one email ID will receive just one phone, he said. “We have faced a lot of blame and even had an FIR filed against us. We’ve been patient and taken it in our stride, and finally the phone is ready to be shipped,” mohit goel said.
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