Microsoft announced today, 14 June 2016 that it will strengthen its e-commerce presence in India by opening a Microsoft Online Store with Tata CLiQ. Tata CLiP is the recently launched e-commerce portal of Tata group. The online merchant Tata Cliq is “pioneering the phygital revolution in India” according to its CEO Ashutosh Pandey, which means that consumers will benefit with an improved experience through a combination of in-store shopping benefits and conveniences of online shopping:
The consumers will be able to buy their favorite Microsoft products and services using innovative services such as click online & PIQ up at store, return to store and ship from store through a large on-ground store network of partner brands. TataCLiQ.com “phygital” services will be available across 500 plus stores of 12 partner brands.
Microsoft’s new online Store will launch with attractive inaugural offers on Microsoft hardware such as the Surface Pro 4 as well as selected Lumia smartphones like the Lumia 650 and the Lumia 550:
The Surface Pro 4with free type cover will be available at a discount of INR 10,000, plus a free Office 365 Personal subscription for a year which is worth Rs 3,299
The Lumia 650 will be available at best buy price of Rs 14,699
The Lumia 550 will be available at best buy price of just Rs 6,599
Priyadarshi Mohapatra, Country General Manager, Consumer Channel Group, Microsoft India is enthusiastic about the online store expansion, “Increasingly consumers are going online to shop for a number of things, including mobiles, devices and software. We therefore are expanding our online presence through our official Microsoft Store so that our consumers find it easier to experience and buy our products. We are excited to partner with Tata CLiQ and see tremendous opportunity in delivering Microsoft products and services through them to our customers.”
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