It’s a cybernetic war in India’s growing smartphone market especially in the mid-segment category, where most smartphone producers see growth coming from. A research report suggests that for the first time in India, the average selling price of smartphones design 25% year-on-year, with the mid-range category, 10-15k fetching more popular to exhaust the budget category, 6-8k. This has resulted in consumers being swamped with options, leaving them spoilt for choices but also bemused and mixed up at the same time.
LeEco’s newly launched Smartphone Le 2 has taken the Sub-15k category by storm. Owing to its powerful processor, best-in-class design and revolutionary CDLA technology which has taken audio practice in smartphones to an entire new level, Le 2 is a tough competitor to its peers such as Samsung Galaxy J7 and Xiaomi Redmi Note 3.