Tata Group launches its e-commerce portal TataCLiQ.com on Friday, 27 May 2016. Tata Group’s tatacliq.com portal will sell electronics, footwear and apparels and other things. India is having a huge online market and customers.
Customers can order the items online for home delivery or can pick them up at designated stores. Tata Company is calling their e-commerce model a “Phygital” which is a combination of physical and digital. Tata group chairman Cyrus P. Mistry inaugurated the tatacliq.com portal by making an online order and picking up his item from Tata-owned Westside store at Mumbai’s Kala Ghoda.
Tata Group’s new venture TataCLiQ.com offers a curated range of top brands. It also offers a host of international fashion and luxury labels which are not easily accessible online. TataCLiQ.com is a new direction for Tata as the salt-to-steel multinational has typically focused on physical stores.
Tata Group Chairman Cyrus Mistry had said in 2015 to his executives that the $108 billion Tata group would need to maintain its success in a changing world marked by global unpredictability and a steady shift towards a digital future.
Mistry has started two digital platforms for healthcare services and Big Data analytics. But TataCLiQ.com is its most ambitious plan yet.
E-commerce in India is growing very fast than other retails. E-commerce companies will jump from 2% to 11% till 2019, according to a February report published by property consultant and advisor Knight Frank India Pvt. Ltd and lobby group Retailers Association of India.
Tataclliq.com CEO Ashutosh Pandey said the portal would be the first-of-its-kind multi-brand phygital e-commerce marketplace that will blend online and in-store shopping experience for customers.
The customer can order from anywhere either online or nearby store of a brand, and choose to get it delivered to their doorstep or pick it up from a partner store. If they wish to return their order, they do not have to wait for a return pick-up and can just walk into the nearest partner store for an instant return or exchange.
All these services will be available across 500 plus stores of 12 partner brands at launch. TataCLiQ.com services will be available in the initial phase in 6,856 pincodes across 689 cities and towns and 23 states and two Union Territories.
“Currently, there are only 30 million regular online shoppers in India and there is immense potential to bring the next 100 million with an offering that builds from their current path to purchase rather than expecting them to change behaviour. TataCLiQ.com aims to achieve this by plugging need gaps across instore and online shopping with its unique phygital services and certified authentic merchandise that invokes consumer trust and builds loyalty,” said Pandey.
Tata Unistore Ltd, a Tata Industries Ltd-incubated business venture created the portal. Over 200,000 products have been curated for launch across 400 brands, with prices starting from Rs.99.
At present, the Phygital experience will be available with Westside, Croma, Killer, Jack & Jones, Vero Moda, Only, Metro and Mochi, totaling over 500 stores across India.
In September 2015, the Mahindra Group announced plans to launch its e-commerce venture M2ALL.com, which will offer the entire range of Mahindra products and services. In October 2015, the Aditya Birla Group launched an online fashion store, joining the growing trend of brick-and-mortar companies moving online. The portal www.abof.com offers shoppers brands from both the Aditya Birla Group and other companies. Reliance Industries Ltd is planning its own e-commerce business.
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