Idea Cellular with Google India introduced a joint initiative of direct carrier billing for the 184 million Idea subscribers on 5th May 2016, Thursday. Idea Cellular has partnered with Google Play. They being partner for direct carrier billings for its in-app and content purchases available on Play Store.
This service is only for Idea customers. It provides an option to purchase digital content on Google Play Store with telecom account. Idea’s customers can buy any app or pay for an in-app feature on Google Play Store. Idea’s both prepaid and postpaid subscribers will be able to buy apps through direct carrier billing. Idea is the third-largest operator and has 18.9% revenue market share (RMS).
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