British automotive brand Jaguar Land Rover, currently owned by Tata Motors, is all set to launch smartphones and accessories by early 2017. The company tied up with consumer electronic company Bullitt Group.
Lindsay Weaver, director of licensing and branded goods at Jaguar Land Rover said that, “Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension.”
“An engineering and design team from Jaguar Land Rover special operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values.” Lindsay Weaver added.
Both the companies partnered to define and develop a groundbreaking portfolio of mobile devices. An official statement said that, “With a combination of durability and elegance, the new range will be designed to be an active lifestyle partner, aimed at people who like to take on new challenges and go ‘above and beyond’ the ordinary.”
Peter Stephens, CEO of Bullitt Group said that, “We are confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it.”
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