The Hyundai Motors India Ltd (HMIL) has become the official partner of Board of Control for Cricket in India (BCCI). Hyundai and BCCI are official partners for next four years. Anurag Thakur, the secretary of BCCI and Hyundai India’s MD & CEO Y K Koo signed on the agreement. The official signing ceremony was held on 9th March 2016 in New Delhi.
Hyundai Motor India Ltd is India’s largest passenger car exporter and also second largest car manufacturer. Now it is official partner of BCCI for all matches. Hyundai’s partnership with BCCI is for all formats of BCCI. There three formats are Test, One Day and T20. HIML’s general Manager & Group Head Marketing Puneet Anand said that, “HMIL would pay BCCI for matches played in every financial year.”
Mr Y K Koo said that, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”
Mr Anurag Thakur said on the ceremony that, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward toworking together for the next four years to deliver a strong partnership at all our matches in India.”
Puneet Anand said that, “It would be payable as on annual basis depending on the number of games which are happening — whether its T20, one day or test matches. For each match there is a specific fee which we have frozen and the overall cost would culminate over a period of four years.”
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