Google is Changing it’s over a decade and a half Years Old AdWords interface. On Monday, Google announced the start of a major redesign process aimed at AdWords interface. The last time Google touched up AdWords was way back in 2008.
Google is taking major Undertaking to aims to focusing Advertiser’s issues and wishes. Paul Feng, AdWords product management Director said that “This re-imagining process is going to take some time, but we’re excited to finally talk about what we have been working on for past year and a half
The reason we’re rebuilding AdWords is because the world has changed so much in the past two years. AdWords is now over 15 years old and launched when Google was just figuring out what search advertising was. We rebuilt it several years ago for a desktop world — smartphones were only [a] year old. Now we are in probably the biggest shift since AdWords was introduced (and I’d argue perhaps ever) with mobile And there is now increased demand on marketers and on AdWords as a platform — advertisers are running ads in search, display, shopping, mobile, video. Ultimately, that’s why we’re re-imagining AdWords.”
Feng says that any finicality is not going to change but Unlike the Enhanced the Campaigns update, like, the redesign won’t affect the way campaigns are structured or run. The focus is on updating the way data is displayed and what is shown and when to shown.
Feng also talks about some of following topics like,
What are some examples of what’s going change?
What’s the timeline for the rollout?
Is it an open beta?
So, by this announcement we can say that Google AdWords is going to be more effective and more user friendly.
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