A mineral water manufacturer company Bisleri comes with its new soft drink. The company will enter in market with its own 4 flavors soft drink in May month. In the starting, these products will be available in main 6 cities of India. Then after company will expands its network in other cities.
Mr. Rameshbhai Chauhan, the chairman of Bisleri India Ltd told that Bisleri soft drink will come in market in next two month. Company’s first focuses are big cities. Bisleri soft drinks will first launch in Delhi, Kolkata, Mumbai, Chennai, Bengaluru and Hyderabad.
“Bisleri, as a company by 2020, should be more than Rs 2,000 crore. The growth will come with expansion of business (into new areas) such as soft drinks,” Bisleri International Director R K Garg told.
Apart from packaged drinking water sold under the brand Bisleri, the company also sells natural mountain water under brand Vedica, Bisleri Soda and energy drink Urzza. Bisleri has around 80 plants in India. On overseas expansion, production in Nepal would start soon and in Bangladesh it has just started.
Bisleri soft drink will come in four categories. The lemon flavor named Limonata, Cola flavor named Spyci, Mango flavor named fonzo and Pina Colada flavor named pina colada. The 200 ml bottle of Pina Colada and Limonata priced at Rs 10 and 300 ml bottle priced atRs 15. The price is 40% cheaper than other brands. So it is benefit for people. We hope people will loved the drinks.
Meanwhile, Coca- Cola India is working on developing new sparkling soft drinks with fruit juice for Indian markets and is planning to launch it in the next six months.
This post has been seen 1017 times.