Ekta Kapoor is a Television Producer. Recently she has launched her own collection ‘EK’ that includes Indian ethnic wear and exquisite Jewellery. Ekta Kapoor is a successful women behind television shows and films, and now she has also launched her collection signature label ‘EK’ on the giant e – commerce site Snapdeal.
The brand will be retail sarees and Jewellery that were worn by television stars during their shot. Ekta in one interview in Mumbai said, “Millions of women all around the world, who are glued to Balaji (Telefilms) shows every day, look up to and aspire to look like the protagonists, who are strong women with strong characters. What they wear also has a role to play in empowering their persona on screen.”
The looks which she have put in her ‘EK’ visualizes each women’s glory and battle. And she made an idea to available all the brands at affordable price rather to have second copy of the brands. Ekta wants to help every modern Indian women to find their way to express their thoughts and beliefs. All her collection ‘EK’ is now available on Snapdeal.
There is a message to all Snapdeal customers as she says, “EK by Ekta Kapoor is less about me and more about YOU!
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