Germany’s star Tennis star player Steffi Graf is Kerala’s brand ambassador for Ayurveda. The Kerala tourism department had proposed to sign an agreement with Steffi Graf for making her the brand ambassador as part of the tourism department’s new Visit Kerala Scheme.
Steffi Graf was a leading Tennis player and she retired in 1999. Steffi Graf has married to World No. 1 Men’s tennis player Andre Agassi in 2001. Steffi Graf has won 22 Grand Slam Single titles in her Tennis career. The Kerala State Tourism department had already held discussions and reached an informal agreement with the German former world number one tennis player Steffi Graf.
“A decision in this regard was taken by the cabinet on Wednesday. The proposal had come from the state Tourism Department and a formal agreement on this would be reached with Steffi Graf soon,” said Chief Minister Oommen Chandy after the cabinet meeting.
The idea behind appointing the tennis legend is to promote the ancient system of traditional health care by encouraging the tourists who are coming from overseas. After consulting with Steffi Graf, the Kerala Tourism Department will be charting out a series of programmes to launch the campaign outside India.
Kerala’s Ayurveda, an ancient system of health care which is famous for its complete effect on body and mind, attracts large number of people from the country and abroad every year.
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